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Single Source Data

Published 4th May 2022

Tesco warns of declining reach of TV advertising. How Single-Source data can help

Is the reach of TV advertising waning? Or, are the current measurement and planning tools not up to the task of maximising reach and reducing duplication between the TV and online platforms? Single source data provides a solution

Market share

Published 1st May 2022

How has the shift to online supermarket shopping affected retailers’ market share?

The battle ground for market share is increasingly online. Which supermarket brands are benefitting from this shift and how can brands get the detailed view of their customers they need to thrive?


Published 11th April 2022

ViewersLogic Market Report  Uplift in the Supermarket sector

The new report illustrates the impact of ASDA’s TV advertising and reveals that it is easier to convert an offline shopper to online than convert existing online shoppers. The report is based on the analysis of online and offline customer acquisition as a result of TV advertising for ASDA vs Morrisons, Sainsbury’s and Tesco. 

Single Source Data

Published 6th April 2022

Uber Eats, Just Eat and Deliveroo – Which TV campaign performed better?

The food delivery sector is booming and companies such as Deliveroo, Just Eat and Uber Eats are using TV advertising to grow their market share. We analysed their campaigns to see which brand performed best.