Celebrating Our Journey: Winning "Tech Company of the Year"

We are thrilled to win the prestigious The Media Leader “Tech Company of the Year” award. A testament to relentless effort and hard work over the past few years. Reflecting on our journey, I wanted to share some insights and advice for entrepreneurs embarking on a similar path.

The Reality of Entrepreneurship - It’s Harder Than You Think

Starting and growing a company is a rollercoaster. I promise it's more challenging & all-consuming than you can anticipate! A journey fraught with obstacles that will test you! Every entrepreneur will tell you stories of frustration and near-breakdowns. So, be clear on what you're stepping into! Even after two decades as a startup CEO, some moments you just can’t prepare for! Nothing is certain until the cash is in the bank & then it isn’t…. Like many, our funds were held with the ill-fated Silicon Valley Bank. Resulting in a truly miserable weekend until HSBC announced its acquisition of the SVB UK branch on Monday am.

Perseverance is Key

You have to keep going. Through the low points: when business is slow & your energy is low. As they say: 'Anyone can manage success’... you need to dig deep when times are tough. During my decade-long journey at ViewersLogic, I faced moments where it seemed there was no way out, an optimistic mindset is non-negotiable. Faced with just a six-week runway & a major investor withdrawing at the 11th hour, I channelled my energy into prepping for a crucial meeting. Thankfully, we secured a much-needed $6m investment.

The Emotional Roller Coaster

Prepare yourself!  Small victories bring immense joy, while minor setbacks can be disproportionately disheartening. Even after two decades, I still experience these emotional highs and lows. You need to celebrate successes without getting carried away and to take setbacks in your stride.In many instances, you realise the bad news wasn’t as dramatic as you initially thought. These days, I wait at least 24 hours before updating our board and team. The situation is rarely as bad as it first seemed. And over the course of an early morning run, I usually will find a solutionMany struggle with the ups & downs of startup life. As CEO, it is a balancing act.. Whilst honesty with the team is non-negotiable, you need to keep up morale & productivity. A calm & stable environment benefits everyone.

A Thank You

Thank you: ViewersLogic team, our supportive board, investors and partners. Nothing is possible without you. You are all an integral part of our journey.We hope our story and insights provide some encouragement to aspiring entrepreneurs. Stay resilient, keep pushing forward, and have lots of fun along the way. There is rarely a dull moment.