MMM is too slow for today’s fast-paced digital media cycles. Brands need to know in real time when a channel’s effectiveness is fading...

What is Share of Voice? Share of Voice (SOV)  is a simple but powerful concept. It measures how much visibility your brand has in a...

When it comes to evaluating campaign performance, nothing matters more than understanding the true uplift in sales or other KPIs. It’s...

More and more of our clients understand that chasing incremental reach alone is not enough. The real challenge is ensuring you don’t...

The Data and Marketing Association (DMA) has published a comprehensive report on the best media measurement technologies available today....

“If it doesn’t sell, it isn’t creative.” - David Ogilvy Advertising is increasingly homogenous. Every brand wants to appear to be diverse...

The retail media boom is benefiting supermarkets - at the expense of CPG brand growth. Here’s how CMOs can reclaim customer engagement....

Your market research is wrong. Consumers are both unaware of their own actions, and are lying about their conscious preferences,...

Here’s the hard truth about marketing attribution: it doesn’t show you where your budget is most effective. In fact, most attribution...

Effective CMOs know that marketing drives sales, but performance doesn’t build brand. Yet the majority of advertising teams are...

Don’t believe you’ll get more budget just by asking for it? Who can blame you - but other Chief Marketing Officers are proving you wrong....

‘Search is the only customer acquisition channel that works.’ ‘TikTok can’t win us new customers.’ ‘TV isn’t worth media investment...

The right data can prove beyond doubt the role of your advertising campaigns in customer acquisition success. However, when it comes to...

How can new-to-TV brands improve measurement of TV campaigns? According to Nielsen Ad Intel, online-born businesses increased their TV...

We are thrilled to win the prestigious The Media Leader “Tech Company of the Year” award. A testament to relentless effort and hard work...

A recent ISBA report found that 39% of marketers plan to reduce their TV budget in 2023. In the vast majority of cases, this decision is...

The last-click conundrum; why relying on traditional attribution models is failing us Every website will use an analytics tool to...

Ronny Golan, co-founder of ViewersLogic and Henry Daglish, co-founder of Bicycle discuss why and how we should start measuring the person...

Brands have a tendency to make assumptions about who their actual target audience is. Conventional wisdom and personal experience can...

Channel 4 today announces a revolutionary partnership with 4Sales and ViewersLogic to provide advertisers with a new and highly accurate...