Resources
Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.

Single Source Data , Sponsorship
Published 19th March 2023
Sponsorship: How to back the right horse
Getting sponsorships right is never easy. Single Source Data reveals how to find just the right opportunity for your brand. In this blog we look at which brands would have been right for The Cheltenham races.

Single Source Data , Competitor analysis
Published 14th February 2023
Best TV Ad campaigns of Q4 2022: General furniture brand comparison
We took a look at the Q4 TV ads of several general furniture and mattress brands to see how they performed. In this case, we chose sessions on the brand’s app and website as the response metric to the TV campaign.

Traffic Sources , Attribution , Budget Allocation
Published 1st December 2022
What to do when your brand client tells you they want to cut their TV budget
All media budgets are under scrutiny. Lack of data on the effectiveness of TV shouldn’t be the reason for cutting it. This post gives you the key questions to ask when the TV budget is under pressure

Single Source Data
Published 4th October 2022
4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4
4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4. ViewersLogic’s single-source data joins the dots between media consumption and online and offline purchases.

Report
Published 27th September 2022
The true effectiveness of TV in customer acquisition and retention
In our latest report we used our single-source data to understand how TV campaigns for Muller, Yeo Valley Activia and Actimel affected shopper behaviour online and offline and draw a direct line between the brands’ media spend and consumers

Single Source Data , The effect of Frequency
Published 15th August 2022
Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best
Comparing the performance of your campaign to a previous one can be deceptively comforting and damaging. Here we look at the benefits of understanding competitor campaigns to help you optimise your next media plan.

Competitor analysis
Published 11th July 2022
How brands can improve their own funnel by understanding the performance of their competitors
Imagine being able to see the structure and performance of your competitors sales funnel? Our CEO, Ronny Golan, explains how, for the first time, brands can now analyse every step of their competitors’ funnel in order to improve their own.

Behavioral Targetting
Published 4th July 2022
Why TV media planning must ditch demographics
TV media planning relies too heavily on demographic data for audience targeting. Our CEO, Ronny Golan, explains why advertisers need to be able to understand consumers’ actual behaviour to ensure their campaigns are effective.

Cross Media Measurement , Single Source Data
Published 26th June 2022
How can new-to-TV brands improve measurement of TV campaigns?
With no access to historical data to contextualise campaigns, it can be hard for new-to-TV brands to improve TV ad measurement. With Single-Source data, brands can achieve greater TV optimisation from day one. Our CMO Andrew Carmody explain

Carry Over
Published 15th June 2022
Illuminating the carryover effect in TV advertising with Single-Source data
Through using Single-Source data it is now possible to unlock the full effect a TV advertising campaign has on consumer behaviour. This includes understanding the effect of carryover after the campaign has ended.
Categories
- Single Source Data (15 )
- Report (2 )
- Market share (2 )
- Cross Media Measurement (2 )
- Share of Voice (1 )
- The effect of Frequency (2 )
- Carry Over (1 )
- Behavioral Targetting (1 )
- Competitor analysis (2 )
- Traffic Sources (2 )
- Last click (1 )
- Attribution (2 )
- Budget Allocation (2 )
- Uplift (1 )
- Media Planning (1 )
- In-flight monitoring (1 )
- Sponsorship (1 )