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Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.

Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best

Single Source Data , The effect of Frequency

Published 15th August 2022

Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best

Comparing the performance of your campaign to a previous one can be deceptively comforting and damaging. Here we look at the benefits of understanding competitor campaigns to help you optimise your next media plan.

Supermarket brand loyalty is far stronger online than offline

Single Source Data

Published 22nd July 2022

Supermarket brand loyalty is far stronger online than offline

Single-Source data provides insight into supermarkets brand loyalty, by looking at online and offline visits to 8 supermarkets by 8500 consumers

How brands can improve their own funnel by understanding the performance of their competitors

Competitor analysis

Published 11th July 2022

How brands can improve their own funnel by understanding the performance of their competitors

Imagine being able to see the structure and performance of your competitors sales funnel? Our CEO, Ronny Golan, explains how, for the first time, brands can now analyse every step of their competitors’ funnel in order to improve their own.

Why TV media planning must ditch  demographics

Behavioral Targetting

Published 4th July 2022

Why TV media planning must ditch demographics

TV media planning relies too heavily on demographic data for audience targeting. Our CEO, Ronny Golan, explains why advertisers need to be able to understand consumers’ actual behaviour to ensure their campaigns are effective.

How can new-to-TV brands improve measurement of TV campaigns?

Cross Media Measurement , Single Source Data

Published 26th June 2022

How can new-to-TV brands improve measurement of TV campaigns?

With no access to historical data to contextualise campaigns, it can be hard for new-to-TV brands to improve TV ad measurement. With Single-Source data, brands can achieve greater TV optimisation from day one. Our CMO Andrew Carmody explain

Illuminating the carryover effect in TV advertising with Single-Source data

Carry Over

Published 15th June 2022

Illuminating the carryover effect in TV advertising with Single-Source data

Through using Single-Source data it is now possible to unlock the full effect a TV advertising campaign has on consumer behaviour. This includes understanding the effect of carryover after the campaign has ended.

Which second-hand car company had the best TV campaign?

Market share

Published 10th June 2022

Which second-hand car company had the best TV campaign?

Consumers are increasingly buying second-hand cars online. We looked at how effective the TV campaigns been at generating an increase in website visits

Marketing in the Metaverse; Another upper funnel tactic or game changing conversion tool?

Single Source Data

Published 1st June 2022

Marketing in the Metaverse; Another upper funnel tactic or game changing conversion tool?

Our CMO, Andrew Carmody caught up with MediaCom, Poplar Studios and Tug at Advertising Week Europe’s Creative Capital event to discuss how brands can measure metaverse campaigns and whether it is the right marketing tool for all.

Single Source Data

Published 27th May 2022

To What Extent do the Best Ads on TV Drive Website Traffic?

Campaign magazine and Thinkbox recently published a list of the best TV ads of the year so far. We conducted a study to find out if these engaging creatives actually drove website traffic for the brands in question.

Single Source Data

Published 24th May 2022

How Single-Source data shone a light on TV ad performance for Hasbro’s Nerf

Using Single-Source data, we see how people interact with a brand’s products across all websites and retailers. In this blog, we looked at the effectiveness of Hasbro's Nerf TV ad campaign specifically and found some interesting results.

The effect of Frequency

Published 19th May 2022

Why TV advertising is effective: Revealing the true impact of TV ad frequency with Single-Source data

Frequency is mostly used as a blunt optimisation tool. In this post we take a look at actual effect of campaign frequency on consumer behaviour. The results are suprising.

Share of Voice

Published 15th May 2022

How to Increase Share of Voice Potential in TV Advertising

Does SoV have an effect on consumer actions such as website visits, quote requests and purchase in the world of car insurance? We dive in and find out.

Single Source Data

Published 4th May 2022

Tesco warns of declining reach of TV advertising. How Single-Source data can help

Is the reach of TV advertising waning? Or, are the current measurement and planning tools not up to the task of maximising reach and reducing duplication between the TV and online platforms? Single source data provides a solution

Market share

Published 1st May 2022

How has the shift to online supermarket shopping affected retailers’ market share?

The battle ground for market share is increasingly online. Which supermarket brands are benefitting from this shift and how can brands get the detailed view of their customers they need to thrive?

Report

Published 11th April 2022

ViewersLogic Market Report  Uplift in the Supermarket sector

The new report illustrates the impact of ASDA’s TV advertising and reveals that it is easier to convert an offline shopper to online than convert existing online shoppers. The report is based on the analysis of online and offline customer acquisition as a result of TV advertising for ASDA vs Morrisons, Sainsbury’s and Tesco. 

Single Source Data

Published 6th April 2022

Uber Eats, Just Eat and Deliveroo – Which TV campaign performed better?

The food delivery sector is booming and companies such as Deliveroo, Just Eat and Uber Eats are using TV advertising to grow their market share. We analysed their campaigns to see which brand performed best.  

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