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Is AI Cannibalising the Web It Was Built On?
By Ronny Golan CEO and Co-Founder at ViewersLogic New research suggests ChatGPT’s heaviest users are quietly abandoning Google, browsers, and news sites — raising urgent questions for publishers and advertisers alike. There’s an irony buried in the AI revolution that nobody wants to talk about. Large language models were trained on the open web (much of it funded by advertising), with billions of pages of journalism, reference content, and human knowledge. Now, new behavioura
Mar 273 min read


The most underrated metric in media planning? Knowing when to stop
MMM is too slow for today’s fast-paced digital media cycles. Brands need to know in real time when a channel’s effectiveness is fading...
Sep 12, 20253 min read


Share of Voice (SOV): Why It Matters More Than Ever for Brands
What is Share of Voice? Share of Voice (SOV) is a simple but powerful concept. It measures how much visibility your brand has in a...
Sep 4, 20256 min read


ViewersLogic's new Post Campaign Analysis
When it comes to evaluating campaign performance, nothing matters more than understanding the true uplift in sales or other KPIs. It’s...
Apr 23, 20251 min read
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