Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.
Single Source Data , Sponsorship
Published 19th March 2023
Sponsorship: How to back the right horse
Getting sponsorships right is never easy. Single Source Data reveals how to find just the right opportunity for your brand. In this blog we look at which brands would have been right for The Cheltenham races.
Single Source Data , Competitor analysis
Published 14th February 2023
Best TV Ad campaigns of Q4 2022: General furniture brand comparison
We took a look at the Q4 TV ads of several general furniture and mattress brands to see how they performed. In this case, we chose sessions on the brand’s app and website as the response metric to the TV campaign.
Single Source Data , Budget Allocation , Media Planning
Published 27th January 2023
How to optimise every step of the media planning process
In this blog we explore how single-source data can be used at every step of the media planning process for maximum success
Single Source Data , Uplift , In-flight monitoring
Published 26th January 2023
The Hidden Effect: Why advertising during a recession pays off
n this blog, we explore the importance of monitoring campaigns in-flight and why brands must consider external factors when analysing campaign results.
Traffic Sources , Attribution , Budget Allocation
Published 1st December 2022
What to do when your brand client tells you they want to cut their TV budget
All media budgets are under scrutiny. Lack of data on the effectiveness of TV shouldn’t be the reason for cutting it. This post gives you the key questions to ask when the TV budget is under pressure
Traffic Sources , Last click
Published 22nd November 2022
The last click conundrum: Why relying on traditional attribution models is failing us
In this blog, we look at how brands risk the success of their advertising campaigns by not understanding what really drives customer conversion
Single Source Data
Published 26th October 2022
Finding hidden audiences will save brands from going under during recession
In this blog ViewersLogic explores how finding hidden audience opportunities requires not just regular market data but rich, behavioural data. This could save your business
Single Source Data
Published 4th October 2022
4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4
4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4. ViewersLogic’s single-source data joins the dots between media consumption and online and offline purchases.
Published 27th September 2022
The true effectiveness of TV in customer acquisition and retention
In our latest report we used our single-source data to understand how TV campaigns for Muller, Yeo Valley Activia and Actimel affected shopper behaviour online and offline and draw a direct line between the brands’ media spend and consumers
Single Source Data , Cross Media Measurement
Published 9th September 2022
The best TV ad campaigns of June 2022: Which travel brand triumphed?
TV campaign comparison - In this blog we discuss the effectiveness of June’s best TV campaigns for several travel brands to see how they performed.
Single Source Data , The effect of Frequency
Published 15th August 2022
Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best
Comparing the performance of your campaign to a previous one can be deceptively comforting and damaging. Here we look at the benefits of understanding competitor campaigns to help you optimise your next media plan.
Single Source Data
Published 22nd July 2022
Supermarket brand loyalty is far stronger online than offline
Single-Source data provides insight into supermarkets brand loyalty, by looking at online and offline visits to 8 supermarkets by 8500 consumers
Published 22nd July 2022
The Missing 99% – Why Are Brands Still Optimising TV Spend Using A 5-Minute Window?
Our CEO, Ronny Golan, reveals why brand are missing visibility over 99% of their consumer data when they use a 5 minute attribution window
Published 11th July 2022
How brands can improve their own funnel by understanding the performance of their competitors
Imagine being able to see the structure and performance of your competitors sales funnel? Our CEO, Ronny Golan, explains how, for the first time, brands can now analyse every step of their competitors’ funnel in order to improve their own.
Published 4th July 2022
Why TV media planning must ditch demographics
TV media planning relies too heavily on demographic data for audience targeting. Our CEO, Ronny Golan, explains why advertisers need to be able to understand consumers’ actual behaviour to ensure their campaigns are effective.
Cross Media Measurement , Single Source Data
Published 26th June 2022
How can new-to-TV brands improve measurement of TV campaigns?
With no access to historical data to contextualise campaigns, it can be hard for new-to-TV brands to improve TV ad measurement. With Single-Source data, brands can achieve greater TV optimisation from day one. Our CMO Andrew Carmody explain
Published 15th June 2022
Illuminating the carryover effect in TV advertising with Single-Source data
Through using Single-Source data it is now possible to unlock the full effect a TV advertising campaign has on consumer behaviour. This includes understanding the effect of carryover after the campaign has ended.
Published 10th June 2022
Which second-hand car company had the best TV campaign?
Consumers are increasingly buying second-hand cars online. We looked at how effective the TV campaigns been at generating an increase in website visits
- Single Source Data (15 )
- Report (2 )
- Market share (2 )
- Cross Media Measurement (2 )
- Share of Voice (1 )
- The effect of Frequency (2 )
- Carry Over (1 )
- Behavioral Targetting (1 )
- Competitor analysis (2 )
- Traffic Sources (2 )
- Last click (1 )
- Attribution (2 )
- Budget Allocation (2 )
- Uplift (1 )
- Media Planning (1 )
- In-flight monitoring (1 )
- Sponsorship (1 )