Blog

Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.

The effect of Frequency

Published 19th May 2022

Why TV advertising is effective: Revealing the true impact of TV ad frequency with Single-Source data

Frequency is mostly used as a blunt optimisation tool. In this post we take a look at actual effect of campaign frequency on consumer behaviour. The results are suprising.

Share of Voice

Published 15th May 2022

How to Increase Share of Voice Potential in TV Advertising

Does SoV have an effect on consumer actions such as website visits, quote requests and purchase in the world of car insurance? We dive in and find out.

Single Source Data

Published 4th May 2022

Tesco warns of declining reach of TV advertising. How Single-Source data can help

Is the reach of TV advertising waning? Or, are the current measurement and planning tools not up to the task of maximising reach and reducing duplication between the TV and online platforms? Single source data provides a solution

Market share

Published 1st May 2022

How has the shift to online supermarket shopping affected retailers’ market share?

The battle ground for market share is increasingly online. Which supermarket brands are benefitting from this shift and how can brands get the detailed view of their customers they need to thrive?

Report

Published 11th April 2022

ViewersLogic Market Report  Uplift in the Supermarket sector

The new report illustrates the impact of ASDA’s TV advertising and reveals that it is easier to convert an offline shopper to online than convert existing online shoppers. The report is based on the analysis of online and offline customer acquisition as a result of TV advertising for ASDA vs Morrisons, Sainsbury’s and Tesco. 

Single Source Data

Published 6th April 2022

Uber Eats, Just Eat and Deliveroo – Which TV campaign performed better?

The food delivery sector is booming and companies such as Deliveroo, Just Eat and Uber Eats are using TV advertising to grow their market share. We analysed their campaigns to see which brand performed best.  

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