“If it doesn’t sell, it isn’t creative.” - David Ogilvy Advertising is increasingly homogenous. Every brand wants to appear to be diverse...

The retail media boom is benefiting supermarkets - at the expense of CPG brand growth. Here’s how CMOs can reclaim customer engagement....

Your market research is wrong. Consumers are both unaware of their own actions, and are lying about their conscious preferences,...

Here’s the hard truth about marketing attribution: it doesn’t show you where your budget is most effective. In fact, most attribution...

Effective CMOs know that marketing drives sales, but performance doesn’t build brand. Yet the majority of advertising teams are...

Don’t believe you’ll get more budget just by asking for it? Who can blame you - but other Chief Marketing Officers are proving you wrong....

‘Search is the only customer acquisition channel that works.’ ‘TikTok can’t win us new customers.’ ‘TV isn’t worth media investment...

The right data can prove beyond doubt the role of your advertising campaigns in customer acquisition success. However, when it comes to...

We are thrilled to win the prestigious The Media Leader “Tech Company of the Year” award. A testament to relentless effort and hard work...

Ryvita recognised that ViewersLogic could hold the answers to these perennial challenges; the platform can isolate different groups’...

Finding ways to tighten our belts and save money has become a national obsession.  Organisations helping in this quest have a tremendous...

As consumers transitioned from the first post-COVID Christmas to planning for their 2023 Easter and summer holidays, the travel industry...