Marketing Attribution Models: The Good, The Bad & The Best For Your Team
Here’s the hard truth about marketing attribution: it doesn’t show you where your budget is most effective. In fact, most attribution...
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Nov 2213 min read
Brand AND Performance - CPG Marketing Delivering Both Short-Term Campaign Activation & Long Term Revenue Growth
Effective CMOs know that marketing drives sales, but performance doesn’t build brand. Yet the majority of advertising teams are...
Oct 2814 min read
Get More Marketing Budget - Guaranteed. Leading CMOs Explain How.
Don’t believe you’ll get more budget just by asking for it? Who can blame you - but other Chief Marketing Officers are proving you wrong....
Oct 148 min read
Your Attribution Model Is Wrong, and It’s Costing You – TikTok, TV & What’s Really Driving Customer Acquisition
‘Search is the only customer acquisition channel that works.’ ‘TikTok can’t win us new customers.’ ‘TV isn’t worth media investment...
Aug 258 min read
The Data That Will Guarantee Your Marketing Budget Increase - But There’s a Catch
The right data can prove beyond doubt the role of your advertising campaigns in customer acquisition success. However, when it comes to...
Jul 32 min read
Celebrating Our Journey: Winning "Tech Company of the Year"
We are thrilled to win the prestigious The Media Leader “Tech Company of the Year” award. A testament to relentless effort and hard work...
Sep 14, 20231 min read
Ryvita: understanding the impact of different media investment strategies
Ryvita recognised that ViewersLogic could hold the answers to these perennial challenges; the platform can isolate different groups’...
Aug 21, 20232 min read
Comparing the Price Comparison sites
Finding ways to tighten our belts and save money has become a national obsession. Organisations helping in this quest have a tremendous...
May 3, 20233 min read
How Travel Brand Marketers Adapted Their TV Campaigns to an Unpredictable Q1 2023
As consumers transitioned from the first post-COVID Christmas to planning for their 2023 Easter and summer holidays, the travel industry...
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