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Jan 611 min read
Your Team Are Out of Ideas. Bring Back Advertising Creativity in the Time of Data
“If it doesn’t sell, it isn’t creative.” - David Ogilvy Advertising is increasingly homogenous. Every brand wants to appear to be diverse...
Dec 29, 202410 min read
The Supermarkets are Coming for Your Brand Engagement - The Real Impact of CPG Advertising on Sales & How to Improve In-Store Purchasing
The retail media boom is benefiting supermarkets - at the expense of CPG brand growth. Here’s how CMOs can reclaim customer engagement....
Dec 9, 202412 min read
The CPG Attitude/Behaviour Gap: What Consumers Really Want vs What They Say They Want
Your market research is wrong. Consumers are both unaware of their own actions, and are lying about their conscious preferences,...
Nov 29, 202418 min read
Marketing Attribution Models: The Good, The Bad & The Best For Your Team
Here’s the hard truth about marketing attribution: it doesn’t show you where your budget is most effective. In fact, most attribution...
Nov 22, 202413 min read
Brand AND Performance - CPG Marketing Delivering Both Short-Term Campaign Activation & Long Term Revenue Growth
Effective CMOs know that marketing drives sales, but performance doesn’t build brand. Yet the majority of advertising teams are...
Oct 28, 202414 min read
Get More Marketing Budget - Guaranteed. Leading CMOs Explain How.
Don’t believe you’ll get more budget just by asking for it? Who can blame you - but other Chief Marketing Officers are proving you wrong....
Oct 14, 20248 min read
Your Attribution Model Is Wrong, and It’s Costing You – TikTok, TV & What’s Really Driving Customer Acquisition
‘Search is the only customer acquisition channel that works.’ ‘TikTok can’t win us new customers.’ ‘TV isn’t worth media investment...
Aug 25, 20248 min read
The Data That Will Guarantee Your Marketing Budget Increase - But There’s a Catch
The right data can prove beyond doubt the role of your advertising campaigns in customer acquisition success. However, when it comes to...
Jul 3, 20242 min read
Celebrating Our Journey: Winning "Tech Company of the Year"
We are thrilled to win the prestigious The Media Leader “Tech Company of the Year” award. A testament to relentless effort and hard work...
Sep 14, 20231 min read
Ryvita: understanding the impact of different media investment strategies
Ryvita recognised that ViewersLogic could hold the answers to these perennial challenges; the platform can isolate different groups’...
Aug 21, 20232 min read
Comparing the Price Comparison sites
Finding ways to tighten our belts and save money has become a national obsession. Organisations helping in this quest have a tremendous...
May 3, 20233 min read
How Travel Brand Marketers Adapted Their TV Campaigns to an Unpredictable Q1 2023
As consumers transitioned from the first post-COVID Christmas to planning for their 2023 Easter and summer holidays, the travel industry...
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