When it comes to evaluating campaign performance, nothing matters more than understanding the true uplift in sales or other KPIs. It’s this metric that reveals the real ROI of each media channel—and of the overall campaign.
At ViewersLogic, we make this easy. Using our single-source data, brands can accurately measure uplift across TV, YouTube, TikTok, Facebook, Instagram, and more - in just a few minutes.
This gives you a clear view of what worked, what didn’t, and how to optimise future budgets across platforms.
THe below images are an example of a Post Campaign Analysis we create for our clients.
Key Advantages of ViewersLogic’s Uplift Measurement
✅Cross-platform coverage, including TV and the walled gardens
✅Captures full uplift over the short-to-medium term (1–3 months post-campaign)
✅No tagging or special setup required
✅Supports a wide range of KPIs: online/offline sales, site visits, app downloads, third-party retail sales, and more
✅Integrates easily with MMM – our detailed analysis can improve any MMM
✅Fully automated—get results in minutes
✅Benchmark performance against your competitors
✅Analyse past campaigns retrospectively
Want to see what’s really driving performance? Let ViewersLogic help you unlock clear, actionable insight with every campaign.