ViewersLogic empowers better media investment decisions. Our business was born out of deeply held frustration that existing measurement methods are failing CMOs.

Every day, marketing leaders are spending their media budgets in the pursuit of performance that fails to materialise as insights are built on a fusion of fragmented, third party activity data and demographics that are not based on the real world. ViewersLogic overcomes this age-old challenge with a single source data set derived directly from your target audience.  

Our behavioural intelligence makes assumptions, inferences and formulae redundant. We provide unequivocal evidence of what elements of your campaign are working, and how you can improve future effectiveness, win more customers and exceed business goals.