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By Ronny Golan CEO and Co-Founder at ViewersLogic New research suggests ChatGPT’s heaviest users are quietly abandoning Google, browsers, and news sites — raising urgent questions for publishers and advertisers alike. There’s an irony buried in the AI revolution that nobody wants to talk about. Large language models were trained on the open web (much of it funded by advertising), with billions of pages of journalism, reference content, and human knowledge. Now, new behavioural data suggests...

MMM is too slow for today’s fast-paced digital media cycles. Brands need to know in real time when a channel’s effectiveness is fading...

What is Share of Voice? Share of Voice (SOV)  is a simple but powerful concept. It measures how much visibility your brand has in a...