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Comparing the Price Comparison sites
Finding ways to tighten our belts and save money has become a national obsession. Organisations helping in this quest have a tremendous...
Aug 21, 20232 min read
Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best
Why is it important to measure the effectiveness of your competitors’ TV campaigns? The opportunity In previous articles and blog posts...
Aug 15, 20232 min read
Why using data from response window (5-10 minutes) attribution models will harm your media plan?
Quick Summary: Many companies use 5-10 minute attribution models, such as TVSquared, Adalyser and Group M’s Spot-lift, for their media...
Aug 4, 20233 min read
The Missing 99% – Why Are Brands Still Optimising TV Spend Using A 5-Minute Window?
Opinion piece from Ronny Golan, CEO of ViewersLogic Until recently, the only way to measure TV effectiveness was to use a 5-min...
Jul 22, 20233 min read
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