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The true effectiveness of TV in customer acquisition and retention
Understanding the impact of TV on customer acquisition and retention has been sought after for a decade Using our unique, single-source...
Sep 27, 20232 min read
Ryvita: understanding the impact of different media investment strategies
Ryvita recognised that ViewersLogic could hold the answers to these perennial challenges; the platform can isolate different groups’...
Sep 14, 20231 min read
The best TV ad campaigns of June 2022: Which travel brand triumphed?
As Covid-19 restrictions lifted around the world, people returned to travel and the demand for flights and hotels started booming....
Sep 9, 20232 min read
Comparing the Price Comparison sites
Finding ways to tighten our belts and save money has become a national obsession. Organisations helping in this quest have a tremendous...
Aug 21, 20232 min read
Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best
Why is it important to measure the effectiveness of your competitors’ TV campaigns? The opportunity In previous articles and blog posts...
Aug 15, 20232 min read
Why using data from response window (5-10 minutes) attribution models will harm your media plan?
Quick Summary: Many companies use 5-10 minute attribution models, such as TVSquared, Adalyser and Group M’s Spot-lift, for their media...
Aug 4, 20233 min read
The Missing 99% – Why Are Brands Still Optimising TV Spend Using A 5-Minute Window?
Opinion piece from Ronny Golan, CEO of ViewersLogic Until recently, the only way to measure TV effectiveness was to use a 5-min...
Jul 22, 20233 min read
How to reach light TV viewers
Daily TV viewing times vary a lot between different users. While the top decile views on average 12 hours a day, the lowest decile...
Jun 22, 20232 min read
CTV needs better measurement to be ready for prime time
CTV ad spend in the UK is set to roughly double to £2.31bn by 2026, according to the IAB. This exponential growth is being driven by...
May 15, 20234 min read
How Travel Brand Marketers Adapted Their TV Campaigns to an Unpredictable Q1 2023
As consumers transitioned from the first post-COVID Christmas to planning for their 2023 Easter and summer holidays, the travel industry...
May 3, 20233 min read
Single Source Data reveals how to find just the right opportunity for your brand
TV sponsorship has long been a hard media investment to value and get right. We assume that its proximity to an event means that an...
Mar 19, 20232 min read
Best TV Ad campaigns of Q4 2022: General furniture brand comparison
Q4 is traditionally a time when furniture and mattress companies have strong revenue. However, the close of 2022 was full of...
Feb 14, 20232 min read
How to optimise every step of the media planning process
Single-source data enables media planners to improve every step of the planning process. In previous posts, we saw how single-source data...
Jan 27, 20233 min read
THE HIDDEN EFFECT: WHY ADVERTISING DURING A RECESSION PAYS OFF
A few weeks ago, a client came to us in the middle of their TV campaign. They said that while they were spending a lot of money on the...
Jan 26, 20232 min read
Supermarket brand loyalty is far stronger online than offline
In a previous post we showed that it is much harder to convert an online supermarket shopper to switch to a different online supermarket...
Jul 22, 20223 min read
How brands can improve their own funnel by understanding the performance of their competitors
D2C brands make significant investments to build their sales funnel and improve the conversion rate. The problem is that it is very hard...
Jul 11, 20222 min read
Why TV media planning must ditch demographics
Why TV media planning must ditch demographics When it comes to TV advertising, media planners still base their campaigns almost entirely...
Jul 4, 20222 min read
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