Cross Media Attribution
The true attribution revealed by single source data lets you understand what works and what doesn’t across an entire campaign, so you can focus investment on where it counts for maximum return.
Our data identifies the people who actually buy and where they spend their time before purchase, enabling you to target the sites, dayparts, programmes, channels and apps that will deliver the best results and minimise waste.
Powerful visual tools deliver granular, precise detail on where to find your target audience so you can optimise your spend based on saturation, reach and frequency.
See what content engages your customers and which platforms and channels have the most effective reach across TV, web and apps. Rich single source data opens up the complete picture on your audiences.
ViewersLogic reveals the preferences and interests of people who buy a product - where they spend their time, the media they consume, the ads they see - with accuracy and clarity.
Everything we can do for your brand we can do for your competitors.
We can provide you with the same data on your competitors that we deliver on your brand. We reveal the detailed profiles of your competitor’s customers for precise targeting. You will see their cross channel media strategy and the performance of the actual media plans enabling you to learn which elements worked and respond accordingly.