The single source of truth
ViewersLogic passively collects the full range of behavioural data direct from the individual 24/7, providing the most complete, up to date and accurate consumer intelligence possible. This is true single source data.
Get the whole picture, not a collage
Our single source data reveals what individual consumers see, search and buy, so you can understand how they actually behave. Follow their journey to purchase, accurately measure attribution and plan your media and campaigns with precision.
THE DATA WE COLLECT ON INDIVIDUAL CUSTOMERS
TV Viewing Data
- Channel viewed
- Ads viewed
- PVR
- VOD
- In-house location
Online Engagement
- Applications and usage
- In app activity
- Sites visited
- Items browsed
- Search activity
- Online ads viewed
- Social data
Location
- Location
- Stores visited
- Number of visits
- Duration
Purchases
- In-store
- Onlined
- Price
- Item
- SKU Info
Our solutions
Single source data enables you to understand audiences and consumer behaviour in entirely new ways so you can create more effective, intelligence-driven campaigns.
Attribution
Understand the impact of your TV and online campaigns and how they work together
Audience 360
Gain a deep understanding of your consumers’ behaviours and interests
Media Planning
Know exactly where to reach your target audience on TV and online
Competitive Analysis
We monitor all the different ways individuals interact with brands. This means that we can not just give you unrivalled information on your brand, but also on the customers, media plan and campaign performance of your competitors. To see the whole picture in this way is possible only with the single source data collected from our consumer panel - the biggest in the UK.