News

Check out what Viewerslogic has been up to and what the industry is saying about us.‍ If you’re a journalist or an analyst and need to connect with us, email at press@viewerslogic.com.

Performance Marketing World

Performance Marketing World

Published 3rd May 2022

Market share isn’t won in physical stores’: ASDA wins at converting offline shoppers

Charged Retail

Charged Retail

Published 27th April 2022

ASDA wins market share from converting offline shoppers to online, ViewersLogic report shows

The Grocer

The Grocer

Published 26th April 2022

Supermarket TV ads drive online sign-ups more than physical footfall, analysis finds

Performance Marketing World

Performance Marketing World

Published 20th April 2022

“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead.

Mediatel

Mediatel

Published 19th April 2022

Why John Lewis 'won' Christmas TV by going early

Mediashotz

Mediashotz

Published 14th April 2022

IPA Bellwether ad industry report 2022

Advertising Week

Advertising Week

Published 7th April 2022

How Linear TV Attribution Could Finally Flourish

CAMPAIGN

CAMPAIGN

Published 23rd March 2022

ViewersLogic Appoints Simen Moen as Head of Data Analytics

MEDIASHOTZ

MEDIASHOTZ

Published 19th January 2022

Facebook, Meta lawsuit: What price is your personal data worth?

MEDIASHOTZ

MEDIASHOTZ

Published 2nd August 2021

ViewersLogic creates new VP Product role

ADVERTISING WEEK

ADVERTISING WEEK

Published 9th July 2021

ViewersLogic prepares to extend its solution to CPG

RAPID TV NEWS

RAPID TV NEWS

Published 8th July 2021

Nielsen investment sees ViewersLogic prepare for CPG

ADVANCED TELEVISION

ADVANCED TELEVISION

Published 7th July 2021

ViewersLogic prepares to extend its solution to CPG, announcing investment from NielsenIQ

MEDIASHOTZ

MEDIASHOTZ

Published 7th July 2021

Consumer analytics firm ViewersLogic wins funding from NielsenIQ

ADVERTISING WEEK

ADVERTISING WEEK

Published 1st July 2021

The Missing 99% – Why are brands still optimising TV spend using a 5-minute window

TECHBUZZIRELAND

TECHBUZZIRELAND

Published 8th June 2020

New data shows Facebook & Google Ads effectiveness is fuelled by TV Advertising

DIGITAL TV EUROPE

DIGITAL TV EUROPE

Published 17th May 2020

​Second screen viewers more likely to engage with ads

ADVANCED TELEVISION

ADVANCED TELEVISION

Published 6th May 2020

Uk lockdown drives TV to mobile usage.


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