News

Check out what Viewerslogic has been up to and what the industry is saying about us.‍ If you’re a journalist or an analyst and need to connect with us, email at press@viewerslogic.com.

CAMPAIGN

CAMPAIGN

Published 4th October 2022

Channel 4 partners with Viewerslogic to launch attribution platform for brands

ADVANCED TELEVISION

ADVANCED TELEVISION

Published 29th September 2022

Report: Yoghurt brands missing targeting opportunities in TV ads

Video Week

Video Week

Published 29th September 2022

The WIR: Bicycle Partners with ViewersLogic for Access to Single-Source Data, Bertelsmann Discusses Buyers for M6, Teads Moves into CTV, and UK Publishers Report Strong Revenue Growth

The Grocer

The Grocer

Published 29th September 2022

Health messaging most effective at converting consumers to yoghurt category, research finds

MEDIASHOTZ

MEDIASHOTZ

Published 29th September 2022

MX agency Bicycle partners with ViewersLogic

ADVERTISINGWEEK

ADVERTISINGWEEK

Published 29th September 2022

How Marketers Can Topple the Tech Giants’ Monopoly on Personal Data for Good

Performance Marketing World

Performance Marketing World

Published 29th September 2022

“CMOs need a clear line of sight on their global media data for informed decisions on cuts” :10 marketing leaders talk possible adspend contraction

MEDIASHOTZ

MEDIASHOTZ

Published 29th September 2022

Comment: Industry response to WARC/AA Expenditure Report Q1

Performance Marketing World

Performance Marketing World

Published 29th September 2022

“Tough conversations in the boardroom as CMOs fight to hang on to their marketing budgets”: 25 marketers on the state of the industry ahead

MEDIASHOTZ

MEDIASHOTZ

Published 29th September 2022

Comment: Extensive industry reaction to Q2 IPA Bellwether report

ADWEEK

ADWEEK

Published 27th September 2022

Bicycle Partners with ViewersLogic to Access Single-Source Data

Performance Marketing World

Performance Marketing World

Published 3rd May 2022

Market share isn’t won in physical stores’: ASDA wins at converting offline shoppers

Charged Retail

Charged Retail

Published 27th April 2022

ASDA wins market share from converting offline shoppers to online, ViewersLogic report shows

The Grocer

The Grocer

Published 26th April 2022

Supermarket TV ads drive online sign-ups more than physical footfall, analysis finds

Performance Marketing World

Performance Marketing World

Published 20th April 2022

“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead.

Mediatel

Mediatel

Published 19th April 2022

Why John Lewis 'won' Christmas TV by going early

Mediashotz

Mediashotz

Published 14th April 2022

IPA Bellwether ad industry report 2022

Advertising Week

Advertising Week

Published 7th April 2022

How Linear TV Attribution Could Finally Flourish


Book a demo to see what our single source data can do for you.