News
Check out what Viewerslogic has been up to and what the industry is saying about us. If you’re a journalist or an analyst and need to connect with us, email at press@viewerslogic.com.
Econsultancy
Published 2nd December 2022
Andrew Carmody, Viewerslogic’s CMO discusses how the measurement models used by marketers needs to radically change in the face of ‘short-termism’.
MediaLeader
Published 22nd November 2022
Video PODCAST: Ronny Golan, co-founder of ViewersLogic and Henry Daglish, co-founder of Bicycle discuss why and how we should start measuring the person and not the media
The Drum
Published 18th October 2022
Channel 4 builds attribution platform with Viewerslogic after finding ‘weak correlations’ in existing models. An Interview with Channel 4’s head of sales and business development Ewan Douglas and Viewerslogic’s CEO Ronny Golan
CAMPAIGN
Published 4th October 2022
Channel 4 partners with Viewerslogic to launch attribution platform for brands
ADVANCED TELEVISION
Published 29th September 2022
Report: Yoghurt brands missing targeting opportunities in TV ads
Video Week
Published 29th September 2022
The WIR: Bicycle Partners with ViewersLogic for Access to Single-Source Data, Bertelsmann Discusses Buyers for M6, Teads Moves into CTV, and UK Publishers Report Strong Revenue Growth
The Grocer
Published 29th September 2022
Health messaging most effective at converting consumers to yoghurt category, research finds
ADVERTISINGWEEK
Published 29th September 2022
How Marketers Can Topple the Tech Giants’ Monopoly on Personal Data for Good
Performance Marketing World
Published 29th September 2022
“CMOs need a clear line of sight on their global media data for informed decisions on cuts” :10 marketing leaders talk possible adspend contraction
MEDIASHOTZ
Published 29th September 2022
Comment: Industry response to WARC/AA Expenditure Report Q1
Performance Marketing World
Published 29th September 2022
“Tough conversations in the boardroom as CMOs fight to hang on to their marketing budgets”: 25 marketers on the state of the industry ahead
MEDIASHOTZ
Published 29th September 2022
Comment: Extensive industry reaction to Q2 IPA Bellwether report
ADWEEK
Published 27th September 2022
Bicycle Partners with ViewersLogic to Access Single-Source Data
Performance Marketing World
Published 3rd May 2022
Market share isn’t won in physical stores’: ASDA wins at converting offline shoppers
Charged Retail
Published 27th April 2022
ASDA wins market share from converting offline shoppers to online, ViewersLogic report shows
The Grocer
Published 26th April 2022
Supermarket TV ads drive online sign-ups more than physical footfall, analysis finds
Performance Marketing World
Published 20th April 2022
“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead.