News

Check out what Viewerslogic has been up to and what the industry is saying about us.‍ If you’re a journalist or an analyst and need to connect with us, email at press@viewerslogic.com.

Econsultancy

Econsultancy

Published 2nd December 2022

Andrew Carmody, Viewerslogic’s CMO discusses how the measurement models used by marketers needs to radically change in the face of ‘short-termism’.

MediaLeader

MediaLeader

Published 22nd November 2022

Video PODCAST: Ronny Golan, co-founder of ViewersLogic and Henry Daglish, co-founder of Bicycle discuss why and how we should start measuring the person and not the media

The Drum

The Drum

Published 18th October 2022

Channel 4 builds attribution platform with Viewerslogic after finding ‘weak correlations’ in existing models. An Interview with Channel 4’s head of sales and business development Ewan Douglas and Viewerslogic’s CEO Ronny Golan

CAMPAIGN

CAMPAIGN

Published 4th October 2022

Channel 4 partners with Viewerslogic to launch attribution platform for brands

ADVANCED TELEVISION

ADVANCED TELEVISION

Published 29th September 2022

Report: Yoghurt brands missing targeting opportunities in TV ads

Video Week

Video Week

Published 29th September 2022

The WIR: Bicycle Partners with ViewersLogic for Access to Single-Source Data, Bertelsmann Discusses Buyers for M6, Teads Moves into CTV, and UK Publishers Report Strong Revenue Growth

The Grocer

The Grocer

Published 29th September 2022

Health messaging most effective at converting consumers to yoghurt category, research finds

MEDIASHOTZ

MEDIASHOTZ

Published 29th September 2022

MX agency Bicycle partners with ViewersLogic

ADVERTISINGWEEK

ADVERTISINGWEEK

Published 29th September 2022

How Marketers Can Topple the Tech Giants’ Monopoly on Personal Data for Good

Performance Marketing World

Performance Marketing World

Published 29th September 2022

“CMOs need a clear line of sight on their global media data for informed decisions on cuts” :10 marketing leaders talk possible adspend contraction

MEDIASHOTZ

MEDIASHOTZ

Published 29th September 2022

Comment: Industry response to WARC/AA Expenditure Report Q1

Performance Marketing World

Performance Marketing World

Published 29th September 2022

“Tough conversations in the boardroom as CMOs fight to hang on to their marketing budgets”: 25 marketers on the state of the industry ahead

MEDIASHOTZ

MEDIASHOTZ

Published 29th September 2022

Comment: Extensive industry reaction to Q2 IPA Bellwether report

ADWEEK

ADWEEK

Published 27th September 2022

Bicycle Partners with ViewersLogic to Access Single-Source Data

Performance Marketing World

Performance Marketing World

Published 3rd May 2022

Market share isn’t won in physical stores’: ASDA wins at converting offline shoppers

Charged Retail

Charged Retail

Published 27th April 2022

ASDA wins market share from converting offline shoppers to online, ViewersLogic report shows

The Grocer

The Grocer

Published 26th April 2022

Supermarket TV ads drive online sign-ups more than physical footfall, analysis finds

Performance Marketing World

Performance Marketing World

Published 20th April 2022

“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead.


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