Resources
Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.
Traffic Sources , Attribution , Budget Allocation
Published 1st December 2022
What to do when your brand client tells you they want to cut their TV budget
All media budgets are under scrutiny. Lack of data on the effectiveness of TV shouldn’t be the reason for cutting it. This post gives you the key questions to ask when the TV budget is under pressure
Traffic Sources , Last click
Published 22nd November 2022
The last click conundrum: Why relying on traditional attribution models is failing us
In this blog, we look at how brands risk the success of their advertising campaigns by not understanding what really drives customer conversion
Categories
- Single Source Data (15 )
- Report (2 )
- Market share (2 )
- Cross Media Measurement (2 )
- Share of Voice (1 )
- The effect of Frequency (2 )
- Carry Over (1 )
- Behavioral Targetting (1 )
- Competitor analysis (2 )
- Traffic Sources (2 )
- Last click (1 )
- Attribution (2 )
- Budget Allocation (2 )
- Uplift (1 )
- Media Planning (1 )
- In-flight monitoring (1 )
- Sponsorship (1 )