Resources
Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.
Single Source Data , Sponsorship
Published 19th March 2023
Sponsorship: How to back the right horse
Getting sponsorships right is never easy. Single Source Data reveals how to find just the right opportunity for your brand. In this blog we look at which brands would have been right for The Cheltenham races.
Single Source Data , Competitor analysis
Published 14th February 2023
Best TV Ad campaigns of Q4 2022: General furniture brand comparison
We took a look at the Q4 TV ads of several general furniture and mattress brands to see how they performed. In this case, we chose sessions on the brand’s app and website as the response metric to the TV campaign.
Single Source Data , Budget Allocation , Media Planning
Published 27th January 2023
How to optimise every step of the media planning process
In this blog we explore how single-source data can be used at every step of the media planning process for maximum success
Single Source Data , Uplift , In-flight monitoring
Published 26th January 2023
The Hidden Effect: Why advertising during a recession pays off
n this blog, we explore the importance of monitoring campaigns in-flight and why brands must consider external factors when analysing campaign results.
Single Source Data
Published 26th October 2022
Finding hidden audiences will save brands from going under during recession
In this blog ViewersLogic explores how finding hidden audience opportunities requires not just regular market data but rich, behavioural data. This could save your business
Single Source Data
Published 4th October 2022
4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4
4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4. ViewersLogic’s single-source data joins the dots between media consumption and online and offline purchases.
Single Source Data , Cross Media Measurement
Published 9th September 2022
The best TV ad campaigns of June 2022: Which travel brand triumphed?
TV campaign comparison - In this blog we discuss the effectiveness of June’s best TV campaigns for several travel brands to see how they performed.
Single Source Data , The effect of Frequency
Published 15th August 2022
Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best
Comparing the performance of your campaign to a previous one can be deceptively comforting and damaging. Here we look at the benefits of understanding competitor campaigns to help you optimise your next media plan.
Single Source Data
Published 22nd July 2022
Supermarket brand loyalty is far stronger online than offline
Single-Source data provides insight into supermarkets brand loyalty, by looking at online and offline visits to 8 supermarkets by 8500 consumers
Cross Media Measurement , Single Source Data
Published 26th June 2022
How can new-to-TV brands improve measurement of TV campaigns?
With no access to historical data to contextualise campaigns, it can be hard for new-to-TV brands to improve TV ad measurement. With Single-Source data, brands can achieve greater TV optimisation from day one. Our CMO Andrew Carmody explain
Single Source Data
Published 1st June 2022
Marketing in the Metaverse; Another upper funnel tactic or game changing conversion tool?
Our CMO, Andrew Carmody caught up with MediaCom, Poplar Studios and Tug at Advertising Week Europe’s Creative Capital event to discuss how brands can measure metaverse campaigns and whether it is the right marketing tool for all.
Single Source Data
Published 27th May 2022
To What Extent do the Best Ads on TV Drive Website Traffic?
Campaign magazine and Thinkbox recently published a list of the best TV ads of the year so far. We conducted a study to find out if these engaging creatives actually drove website traffic for the brands in question.
Single Source Data
Published 24th May 2022
How Single-Source data shone a light on TV ad performance for Hasbro’s Nerf
Using Single-Source data, we see how people interact with a brand’s products across all websites and retailers. In this blog, we looked at the effectiveness of Hasbro's Nerf TV ad campaign specifically and found some interesting results.
Single Source Data
Published 4th May 2022
Tesco warns of declining reach of TV advertising. How Single-Source data can help
Is the reach of TV advertising waning? Or, are the current measurement and planning tools not up to the task of maximising reach and reducing duplication between the TV and online platforms? Single source data provides a solution
Single Source Data
Published 6th April 2022
Uber Eats, Just Eat and Deliveroo – Which TV campaign performed better?
The food delivery sector is booming and companies such as Deliveroo, Just Eat and Uber Eats are using TV advertising to grow their market share. We analysed their campaigns to see which brand performed best.
Categories
- Single Source Data (15 )
- Report (2 )
- Market share (2 )
- Cross Media Measurement (2 )
- Share of Voice (1 )
- The effect of Frequency (2 )
- Carry Over (1 )
- Behavioral Targetting (1 )
- Competitor analysis (2 )
- Traffic Sources (2 )
- Last click (1 )
- Attribution (2 )
- Budget Allocation (2 )
- Uplift (1 )
- Media Planning (1 )
- In-flight monitoring (1 )
- Sponsorship (1 )