Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.

Single Source Data

Published 4th May 2022

Tesco warns of declining reach of TV advertising. How Single-Source data can help

Is the reach of TV advertising waning? Or, are the current measurement and planning tools not up to the task of maximising reach and reducing duplication between the TV and online platforms? Single source data provides a solution

Single Source Data

Published 6th April 2022

Uber Eats, Just Eat and Deliveroo – Which TV campaign performed better?

The food delivery sector is booming and companies such as Deliveroo, Just Eat and Uber Eats are using TV advertising to grow their market share. We analysed their campaigns to see which brand performed best.  

Subscribe to Viewerslogic to always receive new blog posts

Please fill your name and email