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Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.

Finding hidden audiences will save brands from going under during recession

Single Source Data

Published 26th October 2022

Finding hidden audiences will save brands from going under during recession

In this blog ViewersLogic explores how finding hidden audience opportunities requires not just regular market data but rich, behavioural data. This could save your business

4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4

Single Source Data

Published 4th October 2022

4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4

4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4. ViewersLogic’s single-source data joins the dots between media consumption and online and offline purchases.

The best TV ad campaigns of June 2022: Which travel brand triumphed?

Single Source Data , Cross Media Measurement

Published 9th September 2022

The best TV ad campaigns of June 2022: Which travel brand triumphed?

TV campaign comparison - In this blog we discuss the effectiveness of June’s best TV campaigns for several travel brands to see how they performed.

Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best

Single Source Data , The effect of Frequency

Published 15th August 2022

Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best

Comparing the performance of your campaign to a previous one can be deceptively comforting and damaging. Here we look at the benefits of understanding competitor campaigns to help you optimise your next media plan.

Supermarket brand loyalty is far stronger online than offline

Single Source Data

Published 22nd July 2022

Supermarket brand loyalty is far stronger online than offline

Single-Source data provides insight into supermarkets brand loyalty, by looking at online and offline visits to 8 supermarkets by 8500 consumers

How can new-to-TV brands improve measurement of TV campaigns?

Cross Media Measurement , Single Source Data

Published 26th June 2022

How can new-to-TV brands improve measurement of TV campaigns?

With no access to historical data to contextualise campaigns, it can be hard for new-to-TV brands to improve TV ad measurement. With Single-Source data, brands can achieve greater TV optimisation from day one. Our CMO Andrew Carmody explain

Marketing in the Metaverse; Another upper funnel tactic or game changing conversion tool?

Single Source Data

Published 1st June 2022

Marketing in the Metaverse; Another upper funnel tactic or game changing conversion tool?

Our CMO, Andrew Carmody caught up with MediaCom, Poplar Studios and Tug at Advertising Week Europe’s Creative Capital event to discuss how brands can measure metaverse campaigns and whether it is the right marketing tool for all.

Single Source Data

Published 27th May 2022

To What Extent do the Best Ads on TV Drive Website Traffic?

Campaign magazine and Thinkbox recently published a list of the best TV ads of the year so far. We conducted a study to find out if these engaging creatives actually drove website traffic for the brands in question.

Single Source Data

Published 24th May 2022

How Single-Source data shone a light on TV ad performance for Hasbro’s Nerf

Using Single-Source data, we see how people interact with a brand’s products across all websites and retailers. In this blog, we looked at the effectiveness of Hasbro's Nerf TV ad campaign specifically and found some interesting results.

Single Source Data

Published 4th May 2022

Tesco warns of declining reach of TV advertising. How Single-Source data can help

Is the reach of TV advertising waning? Or, are the current measurement and planning tools not up to the task of maximising reach and reducing duplication between the TV and online platforms? Single source data provides a solution

Single Source Data

Published 6th April 2022

Uber Eats, Just Eat and Deliveroo – Which TV campaign performed better?

The food delivery sector is booming and companies such as Deliveroo, Just Eat and Uber Eats are using TV advertising to grow their market share. We analysed their campaigns to see which brand performed best.