Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.


Published 11th April 2022

ViewersLogic Market Report  Uplift in the Supermarket sector

The new report illustrates the impact of ASDA’s TV advertising and reveals that it is easier to convert an offline shopper to online than convert existing online shoppers. The report is based on the analysis of online and offline customer acquisition as a result of TV advertising for ASDA vs Morrisons, Sainsbury’s and Tesco. 

Subscribe to Viewerslogic to always receive new blog posts

Please fill your name and email