Resources
Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.
Report
Published 27th September 2022
The true effectiveness of TV in customer acquisition and retention
In our latest report we used our single-source data to understand how TV campaigns for Muller, Yeo Valley Activia and Actimel affected shopper behaviour online and offline and draw a direct line between the brands’ media spend and consumers
Report
Published 11th April 2022
ViewersLogic Market Report Uplift in the Supermarket sector
The new report illustrates the impact of ASDA’s TV advertising and reveals that it is easier to convert an offline shopper to online than convert existing online shoppers. The report is based on the analysis of online and offline customer acquisition as a result of TV advertising for ASDA vs Morrisons, Sainsbury’s and Tesco.
Categories
- Single Source Data (15 )
- Report (2 )
- Market share (2 )
- Cross Media Measurement (2 )
- Share of Voice (1 )
- The effect of Frequency (2 )
- Carry Over (1 )
- Behavioral Targetting (1 )
- Competitor analysis (2 )
- Traffic Sources (2 )
- Last click (1 )
- Attribution (2 )
- Budget Allocation (2 )
- Uplift (1 )
- Media Planning (1 )
- In-flight monitoring (1 )
- Sponsorship (1 )