Resources
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Market share
Published 10th June 2022
Which second-hand car company had the best TV campaign?
Consumers are increasingly buying second-hand cars online. We looked at how effective the TV campaigns been at generating an increase in website visits
Market share
Published 1st May 2022
How has the shift to online supermarket shopping affected retailers’ market share?
The battle ground for market share is increasingly online. Which supermarket brands are benefitting from this shift and how can brands get the detailed view of their customers they need to thrive?
Categories
- Single Source Data (15 )
- Report (2 )
- Market share (2 )
- Cross Media Measurement (2 )
- Share of Voice (1 )
- The effect of Frequency (2 )
- Carry Over (1 )
- Behavioral Targetting (1 )
- Competitor analysis (2 )
- Traffic Sources (2 )
- Last click (1 )
- Attribution (2 )
- Budget Allocation (2 )
- Uplift (1 )
- Media Planning (1 )
- In-flight monitoring (1 )
- Sponsorship (1 )