Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.
Single Source Data , The effect of Frequency
Published 15th August 2022
Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best
Comparing the performance of your campaign to a previous one can be deceptively comforting and damaging. Here we look at the benefits of understanding competitor campaigns to help you optimise your next media plan.
The effect of Frequency
Published 19th May 2022
Why TV advertising is effective: Revealing the true impact of TV ad frequency with Single-Source data
Frequency is mostly used as a blunt optimisation tool. In this post we take a look at actual effect of campaign frequency on consumer behaviour. The results are suprising.