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Single Source Data , Cross Media Measurement
Published 9th September 2022
The best TV ad campaigns of June 2022: Which travel brand triumphed?
TV campaign comparison - In this blog we discuss the effectiveness of June’s best TV campaigns for several travel brands to see how they performed.
Cross Media Measurement , Single Source Data
Published 26th June 2022
How can new-to-TV brands improve measurement of TV campaigns?
With no access to historical data to contextualise campaigns, it can be hard for new-to-TV brands to improve TV ad measurement. With Single-Source data, brands can achieve greater TV optimisation from day one. Our CMO Andrew Carmody explain
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- Report (2 )
- Market share (2 )
- Cross Media Measurement (2 )
- Share of Voice (1 )
- The effect of Frequency (2 )
- Carry Over (1 )
- Behavioral Targetting (1 )
- Competitor analysis (2 )
- Traffic Sources (2 )
- Last click (1 )
- Attribution (2 )
- Budget Allocation (2 )
- Uplift (1 )
- Media Planning (1 )
- In-flight monitoring (1 )
- Sponsorship (1 )