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How can new-to-TV brands improve measurement of TV campaigns?

Cross Media Measurement , Single Source Data

Published 26th June 2022

How can new-to-TV brands improve measurement of TV campaigns?

With no access to historical data to contextualise campaigns, it can be hard for new-to-TV brands to improve TV ad measurement. With Single-Source data, brands can achieve greater TV optimisation from day one. Our CMO Andrew Carmody explain

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