Resources

Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.

Best TV Ad campaigns of Q4 2022: General furniture brand comparison

Single Source Data , Competitor analysis

Published 14th February 2023

Best TV Ad campaigns of Q4 2022: General furniture brand comparison

We took a look at the Q4 TV ads of several general furniture and mattress brands to see how they performed. In this case, we chose sessions on the brand’s app and website as the response metric to the TV campaign.

How brands can improve their own funnel by understanding the performance of their competitors

Competitor analysis

Published 11th July 2022

How brands can improve their own funnel by understanding the performance of their competitors

Imagine being able to see the structure and performance of your competitors sales funnel? Our CEO, Ronny Golan, explains how, for the first time, brands can now analyse every step of their competitors’ funnel in order to improve their own.