Resources
Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.
Single Source Data , Competitor analysis
Published 14th February 2023
Best TV Ad campaigns of Q4 2022: General furniture brand comparison
We took a look at the Q4 TV ads of several general furniture and mattress brands to see how they performed. In this case, we chose sessions on the brand’s app and website as the response metric to the TV campaign.
Competitor analysis
Published 11th July 2022
How brands can improve their own funnel by understanding the performance of their competitors
Imagine being able to see the structure and performance of your competitors sales funnel? Our CEO, Ronny Golan, explains how, for the first time, brands can now analyse every step of their competitors’ funnel in order to improve their own.
Categories
- Single Source Data (15 )
- Report (2 )
- Market share (2 )
- Cross Media Measurement (2 )
- Share of Voice (1 )
- The effect of Frequency (2 )
- Carry Over (1 )
- Behavioral Targetting (1 )
- Competitor analysis (2 )
- Traffic Sources (2 )
- Last click (1 )
- Attribution (2 )
- Budget Allocation (2 )
- Uplift (1 )
- Media Planning (1 )
- In-flight monitoring (1 )
- Sponsorship (1 )