Resources
Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.
Carry Over
Published 15th June 2022
Illuminating the carryover effect in TV advertising with Single-Source data
Through using Single-Source data it is now possible to unlock the full effect a TV advertising campaign has on consumer behaviour. This includes understanding the effect of carryover after the campaign has ended.
Categories
- Single Source Data (15 )
- Report (2 )
- Market share (2 )
- Cross Media Measurement (2 )
- Share of Voice (1 )
- The effect of Frequency (2 )
- Carry Over (1 )
- Behavioral Targetting (1 )
- Competitor analysis (2 )
- Traffic Sources (2 )
- Last click (1 )
- Attribution (2 )
- Budget Allocation (2 )
- Uplift (1 )
- Media Planning (1 )
- In-flight monitoring (1 )
- Sponsorship (1 )