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Discover how media is influencing consumer behaviour with posts covering breaking news, data-driven analysis, and cross media insights. Subscribe to get them delivered to your inbox every week.

How to optimise every step of the media planning process

Single Source Data , Budget Allocation , Media Planning

Published 27th January 2023

How to optimise every step of the media planning process

In this blog we explore how single-source data can be used at every step of the media planning process for maximum success

What to do when your brand client tells you they want to cut their TV budget

Traffic Sources , Attribution , Budget Allocation

Published 1st December 2022

What to do when your brand client tells you they want to cut their TV budget

All media budgets are under scrutiny. Lack of data on the effectiveness of TV shouldn’t be the reason for cutting it. This post gives you the key questions to ask when the TV budget is under pressure