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Behavioral Targetting
Published 4th July 2022
Why TV media planning must ditch demographics
TV media planning relies too heavily on demographic data for audience targeting. Our CEO, Ronny Golan, explains why advertisers need to be able to understand consumers’ actual behaviour to ensure their campaigns are effective.
Categories
- Single Source Data (15 )
- Report (2 )
- Market share (2 )
- Cross Media Measurement (2 )
- Share of Voice (1 )
- The effect of Frequency (2 )
- Carry Over (1 )
- Behavioral Targetting (1 )
- Competitor analysis (2 )
- Traffic Sources (2 )
- Last click (1 )
- Attribution (2 )
- Budget Allocation (2 )
- Uplift (1 )
- Media Planning (1 )
- In-flight monitoring (1 )
- Sponsorship (1 )