ViewersLogic is revolutionising how brands and agencies understand and engage their customers and audiences. What we do changes everything.
A multi-media world requires
We are single source data pioneers.
We believe the power and value of single source data makes anything else obsolete.
Brands, marketers and advertisers need to make decisions that are driven by data. Until now that has meant relying on fragmented, third-party activity data and demographics all fused together in the pursuit of insights. We believe the best way to understand consumers and audiences is this:
Don’t measure the media, measure the person.
Single source data comes directly from the person. It provides behavioural intelligence that makes assumptions, inferences and formulae redundant.
The truth is, incremental improvements to analytical tools are failing to keep step with the march of technology. Privacy legislation and the demise of internet cookies are, quite rightly, making the data landscape more difficult to see. ViewersLogic shines a clear, bright light, with single source data that is permissioned, compliant and, above all, the very best data possible.
For ViewersLogic it is a differentiator. For our customers it is a game changer.
Meet the ViewersLogic team
We are entrepreneurs and engineers with many years experience in advertising, media and technology and we’re passionate about the transformation single source data can bring to those sectors.
Director, CEO & Co-Founder
Ronny Golan is a serial entrepreneur with over 20 years’ experience in building disruptive data-driven tech firms and taking them to exit. In 2008 he was recognised as one of the top 10 innovators to watch by Variety magazine.
Prior to co-founding ViewersLogic in 2014, he established Valis, a wireless community business that later merged and floated on AIM. Ronny then went on to launch Hiro Media, one of the largest programmatic video advertising providers in the world.
Ronny holds an MBA from INSEAD and a BsC in Computer Science from Tel Aviv University.
Chief Marketing Officer
Andrew Carmody is a seasoned executive, entrepreneur and investor with over 25 years’ experience across the media and marketing, data and analytics and technology sectors.
As Chief Marketing Officer at ViewersLogic he is responsible for the strategic development of the business and has helped bring the company to full commercialisation.
Carmody has held several senior global positions at major media and marketing companies, including Ogilvy & Mather, NBC and SCIENT.
VP of Sales
Hassan Khan is a revenue-driven new business sales professional with over 25 years experience in the creative, media and technology sectors.
In his role of Vice President Sales at ViewersLogic he oversees building long-term relationships with stakeholders across multiple sectors and industries.
Prior to Viewerslogic Hassan held senior sales positions at the two established attribution companies TV Squared and Adalyser. This deep understanding of the market gave Hassan a unique appreciation of Viewers logic’s offering as the future of attribution data.
Head of Data Analytics
Simen Moen is a data analyst with a wealth of knowledge in the TV attribution space.
He is responsible for interpreting ViewersLogic’s vast pool of passively collected consumer data to provide clients with unique cross media insights on the customer journey to purchase and help them optimise their marketing spend.
Previously he spent several years as a Senior Data Analyst at the7stars, the UK’s largest independent media agency. He joined ViewersLogic because he saw the opportunity to help agencies and brands understand how empirically accurate single source data can draw a direct line between media spend and consumers’ actions, as well as become the standard for media measurement.
Co-Founder, Chief Technology Officer
Oren Poleg is a mobile platforms expert with over 20 years’ experience in developing complex systems and large-scale projects. At ViewersLogic he is responsible for driving the company’s technology deployment and infrastructure.
Before joining ViewersLogic, he worked in various development and R&D management roles for Oracle, Sun Microsystems and Nice amongst others. In addition, as Team Leader at MobiMate, he led the development of WorldMate for UIQ, which was the best-selling application in its category in Handango.
Poleg holds a BSc in Computer Science and Mathematics from Tel Aviv University and an MSc in Computer science from IDC Herzliya.